Our main aim is to diversify tourism offers in peripheral destinations with heritage-based products and services: only through the creation of stakeholder alliances and skills alliances we can internationalize locally operating micro-enterprises and facilitate their uptake by the global market.

To represent our approach and strategy, we illustrate our web pages with fragments from frescoes, sculptures, books, pictures of small churches and unknown monuments, museums and cultural heritage from peripheral locations that build, however, an important legacy from our past, values and traditions. Fragments can be composed and repurposed for a new social meaning: they stop to be fragments and become stories. Faces and figures, part of the history of the place, faces and figures that are witnessing time passing and are not afraid of getting old. We research, study and work to give those silent fragments a new life, to divert the traditional point of view and allow them to light up as part of a compelling narration.

Motion, emotion and imagination will be keystones in our journey. Giving to each word a precise definition, peripheries that have a good story to tell can become the center of a new vision only if the vision of the audience is in tune with the mood and the language of the storytelling. Our common continent is an infinite basin of narratives where center and peripheries can exchange their role as they made in the past. Once upon a time there was an unknown city named Troy at the end of the world, now is the center of our imagination wherever we come from.

Motion

Motion

is the origin of progress, starting with the abduction of the Phoenician princess Europa by Zeus to the present day: Europe, our continent, is the common home of people migrating and seeding their values: democracy, knowledge, and secularity. Domestic and international tourism connects every year millions of people of different backgrounds and languages in a common spiritual citizenship.

Emotion

Emotion

indicates the rational and conscious experience, it implies the motivation and the cognitive process to approach cultural heritage and legacy. Emotion is the food we can prepare to tune feeling and mood. By transforming people in motion into participants, DIVERTIMENTO is switching on the knowledge engine. Emotion is a focus on the identity and the essence of a place called in Latin genius loci.

Imagination

Imagination

the abstract thinking, is the power to represent the unreal. In our case it is connected to the illusion and the willing suspension of the disbelief that are the necessary condition to enter the fantastic kingdom of the tales.

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